Types of tourism and types of tourists – Kota Kinabalu, Malaysia


A question related to the taxonomy of tourism products is whether a person participating in a certain type of tourism can be considered a certain type of tourists. For example is a person participating in cultural attraction would be considered a cultural tourist or person doing an activity in a natural setting be described as nature-based tourist or eco-tourist. Well, if that’s the case then we are all food tourists. In fact, Bob McKercher and Bruce Prideaux consider that there is over-reporting of special interests tourism. They suggest that this is a myth that culture tourism or nature-based tourism are so popular. They actually suggest that this is too good not to be true myth. Participation in a certain activity cannot describe a person as a certain type of tourists. During one trip tourists engage in many various activities and many tourists cannot be easily classified into a group as it may be impossible to identify their motivations to travel and which attribute of a destination plays the most significant role in that tourist’s selection of a destination and satisfaction with it. In many cases places like Kota Kinabalu become a very successful destination actually because there is a variety of tourism products and you can be different types of tourists at once.

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