Tourism Money


GOVERNOR RICK SCOTT IS ON A BHIRL WIND TOUR — WHIRLWIND TOUR OF THE SUNSHINE STATE IN EFFORT TO SAVE “VISIT FLORIDA” THE PRIVATE AGENCIES THAT SPENDS MILLIONS OF YOUR TAX DOLLARS TO PROMOTE TOURISM. THE GOVERNOR INSISTS THAT’S A GREAT INVESTMENT AND HAS EVIDENCE TO PROVE IT BUT A FLU STUDGY DISAGREES AND SINCE YOU PAID FOR IT, MARK IS ON IT TONIGHT. THE NEW STUDY CO–AUTHORED BY A PROFESSOR AT BALL STATE UNIVERSITY LEARNED THAT ADVERTISING FOR TOURISM IS AN AWFUL DEAL FOR THE TAXPAYERS. THAT’S OPPOSITE FROM WHAT WE HEAR FROM THE GOVERNOR. GOVERNOR SCOTT’S LATEST JOBS TOUR IS LARGELY ABOUT SAVING VISIT FLORIDA AND ITS $76 MILLION TOURISM PROMOTION BUDGET FUNDED BY YOU. WE KNOW WE’RE DOING A GOOD JOB. WE’RE HAVING RECORD TOURISM NUMBERS. THAT’S A LOT OF JOBS FOR FAMILIES. A STUDY BY THE LEGISLATURE’S OFFICE OF RESEARCH DETERMINES THAT VISIT FLORIDA GENERATES $2.6 TAX DOLLARS FOR EVERY DOLLAR IT SPENDS. VISIT TAMPA BAY HIRES PRIVATE CONSULTANTS TO ESTIMATE ITS IMPACT. WE HAVE THE BEST IN THE BUSINESS THAT COMES IN AND EVALUATES OUR MARK CAMPAIGNS. THEY CON CLUED THAT VISIT TAMPA BAY RAKES IN $69 TO $79 IN BENEFIT FOR EVERY TAX DOLLAR SPENT. A REAL BRAGGING POINT FOR CEO SANTIAGO CARADA. WE IMPORT MONEY. MICHAEL HICKS WASN’T IN THE CROWD THAT DAY BUT IF HE HAD BEEN? I WOULD CHUCK ALL INSIDE. IT’S NOT A CREDIBLE CLAIM. PROFESSOR HICKS INSISTS THAT PROFIT CLAIMS BY THE GOVERNOR ARE DEAD WRONG. THEY’RE FACTUALLY INCORRECT. HICKS JUST FINISHED A TOURISM STUDY OF FLORIDA AND 47 OTHER STATES THAT BOILS DOWN TO THIS. FOR EVERY TAX DOLLAR SPENT THE ECONOMY GETS GO PENNIES BACK. YOU HEARD THAT RIGHT. IT’S A 98% LOSS. OURS IS JUST THE LATEST OF THE NUMBER OF STUDIES THAT SAID THIS EXACT THING. THE RAW ADVERTISING JUST IS NOT PAYING OFF FOR TAXPAYERS IN FLORIDA OR ANYWHERE ELSE. Reporter: SANTIAGO CARADO KNOWS ALL ABOUT THE HICKS STUDY BUT ISN’T BUYING IT. THAT’S WHAT MAKES AMERICA A GREAT COUNTRY. WE ALL HAVE DIFFERENT OPINIONS AND WE CAN HAVE A CIVIL OPINION ABOUT IT. MY FINDINGS COULD BE REPLICATED BY ANY GRADUATE STUDENT. HE INSISTS THAT POLITICS HAVE NOTHING TO DO WITH HIS CONCLUSIONS, JEN. DOES HE DISPUTE THE METHODOLOGY OF THOSE OTHER STUD STUDIES? THAT’S THE PROBLEM. HE SAID HE CAN’T GET TO THE METHODOLOGY BECAUSE THAT’S NOT REVEALED. HE CAN’T LOOK AT THE NUMBERS OR THE PROCESS OF,000 THEY PUT THAT TOGETHER. HE HAS HIS OWN METHODOLOGY WHICH HE HAS HERE. IT’S CALLED THE SPATIAL DURBIN MODEL. YOU’RE A MATH WIZARD, I’M SURE YOU USE THAT EVERY DAY. EVERY DAY AT LEAST. I WAS HOPING YOU COULD CHECK HIS MATH.

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