Tourism hits a high note in Sioux Falls


GLANCE LEFT AND RIGHT BEFORE YOU START TO TURN. IT IS SUPER IMPORTANT BECAUSE IT IS BIKE SEASON STARTING AGAIN. Reporter: THAT MEANS THIS NEW MOTORCYCLIST HAS A LOT OF RIDES AHEAD OF HER. IN SIOUX FALLS, KELLI VOLK, KELOLAND NEWS. BURKE ALSO RECOMMENDS MOTORCYCLISTS WEAR PROTECTIVE GEAR INCLUDING HELMETS AND BOOTS. YOU CAN FIND MORE SAFETY TRIPS TIPS AND MORE WAYS TO SIGN UP FOR THIS CLASS AT KELOLAND.COM. TOURISM IS BIG BUSINESS FOR SIOUX FALLS. LAST YEAR ALONE, VISITORS BROUGHT MORE THAN $486 MILLION INTO THE CITY AND NOW WITH SUMMER TOURISM HERE, MORE PEOPLE ARE ADDING SIOUX FALLS TO THEIR TRAVEL LIST. IN YOUR MONEY MATTERS, WE LOOKED AT WHAT MAKES SIOUX FALLS A POPULAR DESTINATION. Reporter: VISITORS FROM ALL 50 STATES AND 72 DIFFERENT COUNTRIES HAVE SIGNED A GUESTBOOK AT FALLS PARK . WHO ARE OUR TRUE VISITORS AND HOW OFTEN DO THEY COME BACK AND SHOULD WE CONTINUE TO MARKET AND SELL TO THESE STATES OR THESE STATES? Reporter: OVER 2 MILLION VISITORS IN SIOUX FALLS LAST YEAR ALONE AND THOSE ARE JUST THE ONES THE CITY CAN ACTUALLY COUNT. HOW MANY TIMES DO WE ALL GO TO A LOCATION TO ANOTHER CITY TO VISIT OR SOMETHING AND YOU MIGHT CHECK INTO A HOTEL BUT NOBODY KNOWS WHY YOU ARE THERE. SO THOSE PEOPLE, WE REALLY CAN’T COUNT. Reporter: THE SIOUX FALLS CONVENTION VISITORS BUREAU HAS BEEN ABLE TO COUNT A SIGNIFICANT NUMBER OF INTERNATIONAL VISITORS. THE NUMBER OF PEOPLE FROM OTHER COUNTRIES WHO ARE ADDING SIOUX FALLS TO THE TOP OF THEIR TRAVEL LIST IS THANKS TO MARKETING DONE OUTSIDE THE U.S. I THINK THE PERCEPTION IS THAT MAYBE THEY ALL GO WEST TO THE BLACK HILLS AND MANY OF THEM DO THAT TO MAKE THEIR DESTINATION BUT MORE AND MORE, RESEARCH PROVES THAT SIOUX FALLS IS ALSO BECOMING A DESTINATION FOR INTERNATIONAL TRAVELERS. Reporter: WHY IS SIOUX FALLS SUCH A GROWING TOURISM DESTINATION? SCHMIDT SAYS THE CITY ON THE RIVER HAS THE PERFECT MIX OF WHAT PEOPLE ARE LOOKING FOR IN A SUMMER VACATION . HOTEL, SCULPTURE WALK, THE ARC WILL BE BIG, THE RIVER, FALLS PARK, THE EXPERIENCES THAT PEOPLE CAN HAVE AND ENJOY WHILE THEY ARE HERE. THAT IS WHAT THEY ARE LOOKING FOR AND WE BROUGHT IT. SCHMIDT SAYS THEY START PLANNING FOR THE NEXT SUMMER

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