PRESIDENT AND CEO OF VISIT TOPEKA. THIS WEEK IS NATIONAL TRAVEL AND TOURISM WEEK. SM&SH SUMMIT COMES TO TOPEKA TOPEKA, Kansas – Visit Topeka will host the inaugural Sales, Marketing, Service and Hospitality summit on May 10th at Topeka Performing Arts Center. This day-long education session features New York Times best-selling author Jay Baer and renowned advertising executive and author Tom Martin . “We are beyond excited to take National Travel & Tourism Week to a new level in Topeka.” said Brett Oetting, President and CEO of Visit Topeka. “The hospitality industry in Topeka is the front- line, first impression for visitors. Bringing in two world renowned speakers on customer service and sales and kicking off our certification program is our way ensuring we are offering the best service we can. The best part is that these two speakers will also benefit all local sales and marketing focused businesses in Topeka.” Early bird ticket holders get two books ; others will receive one book . Visit Topeka will also unveil a new “Topeka Tourism Specialist” program in which participants qualify for certification by attending educational conferences, trainings, visiting local attractions, and reading a book relevant to tourism. Attendees will also have the opportunity to learn about local attractions and history while networking with other sales, marketing, service and hospitality professionals.