New Orleans Tourism Marketing Corporation introducing several new campaigns


THAT IS A LOOK AT SPORTS. HAVE A GREAT SATURDAY AT A GREAT WEEKEND. LATONYA: WE ARE NOW IN THE 10TH YEAR ANNIVERSARY OF HURRICANE KATRINA. THE CRESCENT CITY IS A GREAT EXAMPLE OF A CITY MAKING A COMEBACK AFTER SUCH A DEVASTATING EVENT. JOINING US LIVE IN OUR STUDIO TO TELL US MORE, WE HAVE THE TOURISM CORPORATION TO TELL US. WE HAVE MARKED TO TELL US ALL ABOUT A NEW CAMPAIGN TO DRAW MORE TOURISTS. IT’S GOOD TO SEE IT WAS ALWAYS. WE HAVE THREE COMMERCIALS APPEARING IN 35 MARKETS AROUND THE COUNTRY THAT HELP AMPLIFY THE FACT THAT NEW ORLEANS IS WONDERFUL SO MANY DIFFERENT INDIVIDUALS. WHETHER IT’S FAMILIES OR PEOPLE TRAVELING TOGETHER OR HONEYMOONERS, WE HAVE SO MUCH TO SHOW. WE HAVE CULTURAL HIGHLIFE AND NIGHTLIFE. A WE’VE GOT IT ALL HERE. LATONYA: THIS IS ON THE TOP TOURISM DESTINATIONS. THIS CAMPAIGN DOES WHAT? WE HAVE SO MUCH TO OFFER JUST IN THE FRENCH QUARTER. IT’S A YEAR-ROUND DESTINATION. WE USED TO BE CONCERNED ABOUT THE SUMMER BECAUSE THAT WAS THE SLOW TIME. NOW IT’S VERY BUSY PRETTY MUCH YEAR-ROUND. IT’S REALLY GOOD. IT’S ABOUT THE SPENDING. THAT CREATES OPPORTUNITY FOR ATTRACTIONS IN HOTELS AND RESTAURANTS TO EXPAND AND ADD MORE JOBS. AS AN ECONOMIC DEVELOPMENT CORPORATION, WE WANT TO CREATE JOBS AND OPPORTUNITIES OF THAT NATURE. LATONYA: WHERE ARE THE ADS RUNNING? IN 35 MARKETS, 15 OF THE CITIES HAVE NONSTOP SERVICE TO NEW ORLEANS. WE ARE VERY CLOSE TO THE AIRPORTS. THEY ARE NOW RUNNING ALL THE WAY TO THE END OF THE YEAR. THIS IS A VERY HEAVY FLIGHT WAVE. ANY PEOPLE WILL BE SEEING THEM AND HAVE HAD IMPRESSIONS. AS WE CAN TELL, THE CITY FEELS BUSY OF THE RESTAURANTS ARE BUSY. WE’RE COMING INTO THE MIDDLE OF THE SUMMER FESTIVAL. WE ARE FEELING GOOD ABOUT IT. LATONYA: TELL US ABOUT THE DISNEY PRINCESS PARTNERSHIP. WE ENTERED INTO A PARTNERSHIP WITH DISNEY. THE PRINCESS AND THE FROG IS SET IN NEW ORLEANS. THERE IS A CONTEST THAT PEOPLE CAN ENTER BY GOING TO A WEBSITE AND THEY CAN ENTER A TRIP TO WIN A TRIP TO NEW ORLEANS. WE HAD OVER 270,000 ENTRIES. THIS YEAR, WE ARE AHEAD OF THAT. WE BELIEVE IT WILL BE ANOTHER GREAT SUCCESS. IT’S ANOTHER WAY TO EXPLAIN THAT NEW ORLEANS IS A FUN DESTINATION FOR FAMILIES. WE HAVE 20 — WE ARE 300 YEARS YOUNG. YOU CAN GO TO OUR WEBSITE. THAT IS INFORMATION ON THAT. WE HAVE A 10TH ANNIVERSARY OF KATRINA. THERE IS A WEBSITE WILL FIND INFORMATION ABOUT THE EVENTS THAT ARE PLANNED AROUND THAT COMMEMORATION. LATONYA: LOTS OF GREAT EVENTS HAPPENING. IT’S A GREAT WAY TO HIGHLIGHT THE CITY AND LET PEOPLE KNOW WHAT’S GOING ON. THERE IS A CALENDAR OF ACTIVITIES WHERE PEOPLE CAN FIND OUT MORE INFORMATION. IF YOU WANT MORE INFORMATION, IT’S FOLLOW HER MAGIC.COM. THE KATRINA ANNIVERSARY OF EVENT

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