New Bedford County tourism director named


D-C SHE WAS ALWAYS TELLING PEOPLE ABOUT HER HOMETOWN. NOW … SHE’LL PROMOTE BEDFORD COUNTY AS ITS NEW TOURISM DIRECTOR. JOHNSON WILL LEAVE HER POSITION AT THE NATIONAL D-DAY MEMORIAL AT THE END OF THE YEAR. WSLS 10’S ANGELA HATCHER EXPLAINS HOW HER CURRENT JOB PREPARED JOHNSON FOR HER NEW ROLE. NICOLE JOHNSON/NEW BEDFORD CO. TOURISM DIRECTOR – “I’M GOING TO BE THE NEW TOURISM DIRECTOR.” NICOLE JOHNSON WON’T HAVE MUCH OF A LEARNING CURVE. SHE’S WORKED HERE AT THE BEDFORD WELCOME CENTER BEFORE… WHEN SHE STARTED WITH THE NATIONAL D-DAY MEMORIAL FOUNDATION MORE THAN FIVE YEARS AGO. AS THE FOUNDATION’S ASSOCIATE DIRECTOR OF DEVELOPMENT AND MARKETING… SHE KNOWS WHAT THE TOURISM PROGRAM HAS BEEN LACKING. NICOLE JOHNSON/NEW BEDFORD CO. TOURISM DIRECTOR – “THERE HASN’T BEEN A LOT OF PROMOTION. I FEEL A LOT LIKE THE ATTRACTIONS AND BUSINESSES HAVE KIND OF BEEN DOING THEIR OWN MARKETING.” THEY’VE BEEN ON THEIR OWN SINCE THE ABRUPT DEPARTURE OF THE LAST TOURISM DIRECTOR. THE COUNTY DIDN’T POST THE JOB UNTIL OCTOBER. STANDUP 02:20 – 02:27 ANGELA HATCHER/REPORTI NG – “THIS CHAIR HAS BEEN EMPTY FOR 7 MONTHS AND COUNTY LEADERS KNEW THEY HAD TO GET SOMEONE IN THIS SEAT TO GET PEOPLE TO BEDFORD.” WHEN JOHNSON GETS IN THERE ON DAY ONE… NICOLE JOHNSON/NEW BEDFORD CO. TOURISM DIRECTOR – “PROBABLY A LOT OF PAPERWORK TO SEE WHERE WE KIND OF LEFT OFF.” SHE WANTS TO CREATE AN OVERALL BRAND FOR COUNTY TOURISM… THEN BREAK PROMOTION DOWN INTO CATEGORIES LIKE HISTORICAL ATTRACTIONS, OUTDOOR ADVENTURE AND RECREATION. YOUNGER VISITORS ARE A TARGET AUDIENCE. NICOLE JOHNSON/NEW BEDFORD CO. TOURISM DIRECTOR – “THEY’RE REALLY INTO EXPERIENCES, SO WE NEED TO FIGURE OUT HOW TO MAKE BEDFORD A DESTINATION FOR EXPERIENCES. THEY CAN COME SEE THE D-DAY MEMORIAL AND TAKE A TOUR. THEY CAN GO TO THE LAKE AND HAVE FUN ON THE WATER. THEY CAN GO HIKING AT THE PEAKS OF OTTER.” PLACES THE BEDFORD NATIVE KNOWS… BUT WILL GET TO KNOW BETTER. WORKER TO JOHNSON – “WITH YOUR NEW POSITION YOU’VE GOT TO GO VISIT ALL OF THOSE PLACES. I KNOW. I WILL.” IN BEDFORD, ANGELA HATCHER, WSLS 10.

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