Los Lunas working on tourism plan to capitalize on booming commerce


A NEW MEXICO TOWN WANTS YOU TO DO MORE THAN JUST PASS THROUGH–THEY WANT YOU TO STAY AND EXPLORE ALL IT HAS TO OFFER. SO NOW — THEY )RE HOPING TO DO THAT THROUGH A NEW TOURISM CAMPAIGN. NEWS 13 )S SARA YINGLING HAS THE PLANS THAT ARE IN THE WORKS… 8:59 people who hadn )t heard of los lunas are starting to figure out we )re here. 9:02 THEY CAN THANK A FACEBOOK DATA CENTER IN PART FOR THAT– NOT ONLY PUTTING THEM ON THE MAP– BUT BRINGING IN HUNDREDS OF JOBS. 10:58 we )ve had a lot more restaurants coming in here. 11:00 BUTTED SOT 11:03 theres people moving into our community. there )s businesses more interested in coming in. 11:09 THAT MEANS MORE PEOPLE ARE LIKELY TO PAY THE SMALL VILLAGE– A VISIT. WITH ALL THESE OPPORTUNITIES ON THE HORIZON– THEY )RE HOPING TO GET AWAY FROM BEING KNOWN JUST FOR ITS AGRICULTURE–BUT ALSO ITS BOOMING COMMERCE. ( (8:09 we want to capitalize on the opportunities that are coming into the village at this point. 8:13 TO DO THAT– THEY )RE WORKING ON A STRATEGIC TOURISM PLAN– THEY )RE DUBBING IT “LOS LUNAS–ROADS LESS TRAVELED.” CREATED WITH THE BELIEF THAT TOURISM WILL IMPROVE THE QUALITY OF LIFE FOR VISITORS (AND RESIDENTS. 14:53 we are looking at not just cultural activities but also outdoor recreation and also potentially creating signature events. 15:01 VILLAGE OFFICIALS SAY IN ORDER FOR THIS TO BE SUCCESSFUL– THEY NEED BUY-IN FROM EVERYBODY… OFFICIALS ARE TAKING A GRASSROOTS APPROACH– BY DEVELOPING TOOLS TO TURN RESIDENTS AND BUSINESSES INTO AMBASSADORS. ( (13:09 just have to love your community and embrace people who come here.13:13 SOMETHING LOCAL BUSINESSES AND MUSEUMS SAY THEY BELIEVE IS A STEP IN THE RIGHT DIRECTION. 22:32 very long time coming. i know thye )ve been working hard on trying to get a lot of newer businesses to come down here. 22:39 2:04 we )re really excited about los lunas growing. we know there are so many things that need to be done and will be done. 2:10 THEY )RE LOOKING TO CAPITALIZE ON ATTRACTIONS LIKE THE LOS LUNAS MUSEUM OF HERITAGE AND ARTS–THE LUNA MANSION–TOME HILL AND ART GALLERY– EL CERRO DE LOS LUNAS– THE RIVER WALK… 5:04 TIGHT SHOT OF WOMAN WALKING ALONG RIVER WALK “we )ve been coming here about everyday…bringing the dogs.” 5:08 THEY )RE ALSO USING 50-THOUSAND DOLLARS TO DESIGN A ROUTE 66 MUSEUM AND VISITORS CENTER… THAT THEY HOPE WILL GIVE VISITORS ANOTHER REASON TO STOP BY. 9:56 it will be right on main street next to historic luna mansion and will serve as an anchor for these activites. 10:02 THEY )RE KICKING OFF THE AMBASSADOR PROCESS IN JULY – THEY )RE ALSO ASKING WHAT THEY CAN DO TO HELP BUSINESSES BECOME MORE SUCCESSFUL. BACK TO YOU … THANKS SARA. OFFICIALS SAY THIS TOURISM PLAN IS ESSENTIALLY THE SUB-BRAND OF AN ENTIRE RE-BRANDING PROCESS STARTED SEVERAL YEARS AGO CALLED “SMALL COMMUNITY – BIG POSSIBILITIES.”

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