Day 30: Sports Tourism – 100 Days of Progress in Motion


We feel this is a destination that fans
of our universities will want to come to.Sports fans are flocking to Frisco for
big events like the NCAA Division I National Football Championship and now there are three more reasons to come. It’s the perfect venue. The inaugural Frisco Bowl will kick off at Toyota Stadium this December, while Conference USA and the Lone Star Conference have both announced plans to hold their men’s and women’s basketball tournaments in Frisco beginning next year. The main focus was to make sure our student-athletes have a memorable, unique and a first-class experience, and I’m not sure where you’re going to find a better first-class experience than here.Being a destination for sporting events is big business. Visit Frisco estimates sports tourism had an economic impact of more than $14.8 million in Frisco in 2016. That’s why we try to bring events here to Frisco, to really help our tax base. It fills up our restaurants. Fills up our hotels. Visit Frisco is projecting the Frisco Bowl, Lone Star Conference and Conference USA tourneys will add another $7.22 million annually to Frisco’s economy. Mayor Jeff Chaney is excited about the
future of sports tourism and attracting world-class events to Frisco. We want to continue to maximize the assets we have here in the city. The sky’s the limit as far as future events we can bring here.

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