of our universities will want to come to.
big events like the NCAA Division I National Football Championship and now there are three more reasons to come. It’s the perfect venue. The inaugural Frisco Bowl will kick off at Toyota Stadium this December, while Conference USA and the Lone Star Conference have both announced plans to hold their men’s and women’s basketball tournaments in Frisco beginning next year. The main focus was to make sure our student-athletes have a memorable, unique and a first-class experience, and I’m not sure where you’re going to find a better first-class experience than here.
future of sports tourism and attracting world-class events to Frisco. We want to continue to maximize the assets we have here in the city. The sky’s the limit as far as future events we can bring here.