City officials, industry workers prepare for tourism boost from Sugar Bowl


THE ECONOMIC BENEFITS. FARRAH: HUNDREDS OF THOUSANDS OF PEOPLE WILL VISIT THE CITY OF NEW ORLEANS FOR THE SUGAR BOWL THE WEEK OF NEW YEAR’S EVE. BUT FIRST — WHO’S COMING? TO HAVE ONLY BEEN OKLAHOMA STATE IS FABULOUS, SOMETHING WE COULD HAVE HOPED FOR WITH OUR RELATIONSHIP IN THE SEC AND BIG 12. SARA: — FARRAH REYNA WITH A : MATCH UP LIKE THIS, THE CITY WILL BE BURSTING AT THE SEAM WITH FANS. EXPECT LARGE CROWDS IN POPULAR AREAS, SUCH AS THE FRENCH QUARTER, BOURBON STREET, AND THE WAREHOUSE DISTRICT. MARK C. ROMIG: SUGAR BOWL VERY IMPORTANT ECONOMIC DEVELOPMENT IMPACT, USUALLY $150 MILLION MORE, OR MORE FOR THE COMMUNITY, PUMPING MONEY INTO THE HOTELS RESTAURANTS AND ATTRACTIONS. FARRAH: ALSO, THE SUGAR BOWL SUPPORTS THE 84,000 PEOPLE WHO WORK IN THE HOSPITALITY AND TOURISM INDUSTRY. IT PROVIDES JOB SECURITY FOR MANY. IT ALSO SAYS WHY ADDITIONAL IS IMPORTANT TO THE BUDGET. THAT PURPOSE FROM THE VERY BEGINNING WAS TO DRIVE TOURISM. WE HAVE A GREAT TOURISM MATCHUP, BOTH OF THEM WILL TRAVEL WELL. ALL INDICATIONS IS THEY WILL SELL ALL TICKETS. IT IS CERTAINLY SOMETHING THAT WE ARE PLEASED ABOUT, AND SOMETHING I THINK THE CITY WILL ENJOY AND REAP THE BENEFITS FROM. REPORTER: OKLAHOMA STATE HAS NOT BEEN TO THE SUGAR BOWL SINCE 1946, AND THE LAST TIME OLE MISS PLAYED IN THE BOWL WAS IN 1970, WHEN ARCHIE MANNING WAS A JUNIOR IN COLLEGE IN OXFORD, MISSISSIPPI. MARK C. ROMIG: AND BOTH TEAMS HAVE NOT BEEN TO THE SUGAR BOWL AND A DECADE, AND SO WE THINK THERE’S A LOT OF PENT-UP EXCITEMENT. ARCHIE WILL REMIND ME SAYING THIS, THEY SAID THEY COULDN’T WAIT. WE KNOW OLE MISS PARTIES WELL, AND OKLAHOMA STATE PARTIES WELL. SO THEY’RE COMING TO THE RIGHT PLACE TO PARTY. FARRAH: THE 82ND ANNUAL ALLSTATE SUGAR BOWL WILL BE HELD ON FRIDAY, JANUARY 1ST AT 7:00 P.M.

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