A boost in tourism this summer brings millions of dollars to Tucson


THE OLD PUEBLO CONTINUES TO BE A HOT SPOT FOR TOURISTS. NON-PROFIT “VISIT TUCSON” HAD A HELPING HAND IN BRINGIN IN MILLIONS OF DOLLARS IN 2016. NEWS FOUR TUCSON’S ZACK BRIGGS HAS MORE ON WHAT LED TO THIS BOOST IN TOURISM DOLLARS. CONGRESS STREET TENDS TO BE ONE OF THE BUSIER COORIDORS IN DOWNTOWN TUCSON, ESPECIALLY DURING THE WEEKENDS. AND ACCORDING TO THIS RECENT REPORT, HOTELS ARE PERFORMING EXCEPTIONALLY WELL WITH INCREASES IN OCCUPANCY RATES. METRO TUCSON IS HOME TO ABOUT 16,000 HOTEL ROOMS. IN 2016…HOTEL OCCUPANCY INCREASED 5.2 PERCENT. NOT A BIG SURPRISE TO SOME HOTEL MANAGERS. TODD HANLEY: ” THAT’S MOSTLY BECAUSE OF THE SUBSTANTIAL GROWTH FOR THE PREVIOUS FOUR OR FIVE YEARS. THINGS ARE NOT TAILING OFF, IT’S JUST WE HAVE ONLY SO MANY PLACES TO PUT PEOPLE. ” VISIT TUCSON HAS A DIRECT HAND IN ATTRACTING TOURISTS…THROU GH VARIOUS PARTNERSHIPS AND UTILIZING THE WEB TO BRING IN MEXICAN VISITORS. SPOKESMAN DAN GIBSON SAYS THE 4 MILLION OVER- NIGHT VISITORS PER YEAR CREATES A DOMINO EFFECT TO BENEFIT THE LOCAL ECONOMY. DAN: ” GENERALLY MOST PEOPLE ARE STAYING FOUR TO FIVE NIGHTS IN THE MARKET ON AVERAGE AND EVERY NIGHT THEY’RE HERE, THEY’RE SPENDING MONEY IN RESTAURANTS, IN SHOPS, ALL OVER TOWN. ” HOTEL CONGRESS’ TODD HANLEY BELIEVES VISIT TUCSON’S 212- MILLION DOLLAR ECONOMIC IMPACT IS AN INDICATOR OF THE OLD PUEBLO’S CONTINUOUS GROWTH AND ATTRACTION. TODD: ” PEOPLE ARE COMING HERE FOR AN EXPERIENCE, COMING HERE FOR AN ELEMENT OF WHAT’S REALLY BEST REPRESENTED IN THIS SONORAN REGION. ” AND PART OF THAT ATTRACTION BEGNS WITH WORD-OF-MOUTH. DAN: ” PEOPLE WANT TO HEAR FROM SOMEBODY IN THE MARKET THAT THEY’RE HAVING A GREAT TIME HERE AND THAT IT’S A GREAT TIME TO VISIT. ” ZACK BRIGGS

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